James Maskell

Announcing Vinetrade!

24 February 2012

The past few weeks have been very busy. I've even forgotten to announce the launch of my new company on my blog. So here goes:

Vinetrade logo

Vinetrade has now launched! Vinetrade is a platform for building and managing wine portfolios. The basic idea is that people can use it to buy and sell fine wine for consumption or investment.

I've been working closely with Mark McFarlane on the project since November. Mark came on board as one of the original investors and later graduated to be a co-founder alongside myself.

I had been thinking about an online exchange for wine following a year working in the industry. While the concept is not necessarily new, building something that is purely web based and accessible to all is. Investing in wine has previously been a lengthy and frustrating process with lots of manual communication and work involved. Vinetrade automates this and lets you manage your portfolio through one central service.

We still have a long way to go, but we're very excited for the future. 2012 is a great year to be starting a company in the UK and we're starting to take advantage of London's emerging startup culture.

I'm going to attempt to post more often to keep everyone updated on Vinetrade and share some of our startup experiences. In the mean time, check out the Vinetrade site and our iPhone app on the App Store.